Introduction
The phase-out of third-party cookies and the rise of data privacy regulations like the DPDP Act in India make first-party data gold for marketers in 2025.
What is First-Party Data?
It’s the information collected directly from your audience emails, interactions, preferences through your website, CRM, or apps. Why Is It Crucial Now?
Google’s Cookie Phase-Out: Chrome’s phase-out of third-party cookies affects programmatic advertising.
DPDP Law: India’s Digital Personal Data Protection Act emphasizes consent and data minimization.
Conclusion Digital marketers in India must shift focus toward building first-party data strategies for sustainable growth. It’s not just a trend it’s the new normal.